E-business is everywhere. Most newspapers and magazines carry articles about the hottest new idea for conducting commerce over the Internet. But what is the truth behind the e-business world? How does it operate? How and why does a business go on-line?

As e-commerce increasingly creeps into all facets of everyday life we need to understand how e-business evolved, the technologies and business models that drive it, the threat it poses to traditional business models, and how it is likely to grow in the future.

This course aims to provide insight how e-business operates. It examines how e-business evolved, the technologies and business models that drive it, the threat it poses to traditional business models, and how to develop a fuller understanding of e-business opportunities.

Unit 1: Introduction to E-Business

Section 1: Historical development of the Internet and e-business

1.1 The rise of the Internet

1.2 The Internet moves from academia to mainstream

1.3 The growth in accessible technologies

1.4 The first "dot-coms"

2.1 e-commerce versus e-business

2.2 Types of e-business transactions

2.3 The components of m-commerce

3.1 Introducing e-business models

3.2 The threat of new entrants

3.3 Low barriers to entry

3.4 The threat of disintermediation

3.5 The threat of customer power

4.1 Why embrace e-business?

4.2 Where can e-business be applied in an organisation?

4.3 Identifying the cost benefit

5.1 After the dot.com bubble

5.2 Trends in e-business models

5.3 Clicks and mortar as a future strategy

Unit 2: E-business - Applications, Models and Technologies

Section 1: E-business applications

1.1 E-business applications in context

1.2 On-line ordering

1.3 E-procurement

1.4 What is e-CRM?

1.5 B2B marketplaces

1.6 On-line training and learning

1.7 Customisation of web content

1.8 Secure customer access to websites

2.1 From marketplaces to marketspaces

2.2 Portals and B2B marketplaces

3.1 HTML

3.2 Database technologies

3.3 EDI and XML

3.4 Content creation tools

3.5 Catalogue tools

3.6 Multimedia tools

4.1 E-mail

4.2 Intranets and extranets

Unit 3: E-Business and the Consumer

Section 1: Consumer-based models in e-business

1.1 E-shops and e-malls

1.2 E-auctions

1.3 Information brokerage

1.4 Aggregated buying

2.1 The typical Internet customer

2.2 Internet demographics

2.3 Demographic variations

2.4 Growth markets of the future

3.1 Sourcing market research information on-line

3.2 Data mining

4.1 Using search engines for marketing

4.2 Approaches to web advertising

4.3 Case studies of success and failure of web advertising

4.4 Off-line advertising

4.5 Permission and relationship marketing

4.6 Legal implications of marketing on-line

Unit 4: Impact of E-Business on Business Processes

Section 1: Effect of e-business on business processes

1.1 Modelling business processes

1.2 Identifying the potential impact on all processes

1.3 Specific process examples

2.1 E-business issues of logistics, fulfilment and JIT delivery

2.2 Case studies of e-business in fulfilment

2.3 Case study of e-business in JIT delivery

3.1 How does e-business affect the procurement process?

3.2 Case studies of e-procurement

3.3 Investigating e-procurement solution providers

Unit 5: E-business in the Service Sector

Section 1: Internet service delivery

1.1 Service industries

1.2 Atoms versus bits: Tangibles versus intangibles

1.3 Applicability of service delivery to the Internet

1.4 Factors restricting service delivery on-line

1.5 The future of the service sector on-line

2.1 Travel agents

2.2 Financial services

2.3 Legal services

2.4 Publishing

2.5 Lessons learned from case studies

3.1 Legislation governing service provision on-line

Unit 6: Legal, Fiscal and Ethical Issues of E-Business

Section 1: Legal considerations

1.1 Identifying the legal implications of e-business

1.2 Taxation and the Internet

2.1 Managing e-business risk

2.2 Return on investment

2.3 Sources of funding

3.1 Internal e-business ethics

3.2 Using personal data

3.3 Regional issues on a global stage

3.4 Intellectual property

4.1 Privacy

4.2 Security

4.3 Trust

4.4 Dealing with internal and external security - firewalls

4.5 Security of transactions- public key infrastructure

4.6 Digital signatures

Qualification 1: E-Business Management Diploma

E-Business Management Diploma issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Dip after your name.

This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 90 hrs.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support

Tuition & Fees 630.00 CAD